The Aatsinki Season is the online companion to Aatsinki: The Story Of Arctic Cowboys. While the film focuses on the Aatsinki family and their deep bond with their reindeer and the land,
The Aatsinki Season is an interactive debate that draws attention to the social, environmental, political and moral issues confronting them.

Expanding on the themes of the film, the online experience challenges each participant to reconsider his or her assumptions about technology, food production, and, most critically, man's place in nature. Episodes of The Aatsinki Season will be released in seasonal installments over the course of a year, coordinated to coincide with the real-time events of the herding schedule.